Fishion Lures

The place to be for high quality custom build lures since march 2021!
Especially hybrid baits have a special place here, I love to build them and to fish them. Lures like the Rebel, the Taxman and the Renegade are used worldwide to target pike and musky and are true must have jerkbaits for your tacklebox!

The Fishion brand stands for a high standard in quality and finishing. As a passionate pikeangler I spend many hours on the water. So the right action combined with quality is key. If I won't fish it, I won't sell it.
Besides my own passion and  knowledge I consider myself lucky to receive a lot of feedback from some great anglers from my network!